“The Black Forest offers nightly menu features, and Markey allows us the opportunity to promote the features and other restaurant news. We can show sales on merchandise, or remind our customers that gift certificates make great gifts.”
“Sometimes we run out of our feature mid-dinner, and I can quickly remove it,” says Biro. “Or we finish one soup du jour and start another. I can quickly update the screen.”
As a business in a small community, Black Forest likes to support community events. The restaurant simply doesn’t have the space to hang information for every event, but Markey allows them to share these events with their customers without the clutter. They just scan the flyers and have them rotate through on their digital signage.
Heather likes how they can connect with their customers. “If we know about someone’s birthday or anniversary, we can put it on the Markey.” It’s something that takes only a little effort on restaurant’s end, but as Heather says, “It makes a big impression on those customers because they feel special!”