Obviously, we think Markey Digital Signage can help businesses, but we’re biased. So our customers are the best at telling you exactly how we have helped their business. Joe Truesdale, Holiday Automotive Digital Marketing Specialist, understands what their customers want when they come in for service. “At Holiday, we avoid excess clutter wherever possible.” Paper flyers, posters, and other signage made their messages and offers confusing and overwhelming. “When trying to find a way to keep our Holiday campaign messaging top of mind at the point of sale, we knew we had to go with a digital solution to maintain a unified, easily understood message. So we turned to Markey and couldn’t be happier.”
“When a guest comes into any of our four service centers, they can quickly and easily get the low-down on our current offers on tires, brakes, and more. Then, when their service advisor discusses what is needed for their vehicle, the customer can see the savings and value in the services that are being recommended right on the Markey.”
All in all, Markey has stepped up our game and improved the customer experience for thousands of Holiday Automotive guests.Joe Truesdale, Digital Marketing Specialist – Holiday Automotive
Markey is a speedy way to update and change marketing campaigns for Team Holiday. “In the automotive world, offers and specials come through hot and fast from vehicle manufacturers, and it’s vital for us to keep those up to date and accurate every time there’s a change,” says Truesdale. “Thankfully with Markey, updating isn’t any more difficult than uploading a photo to Facebook or sending an email.”
The service department can works together with the sales department and gives Holiday customers all the information they need. Even messaging that they didn’t know they needed. “There can be times when someone is in for service and discover that their current vehicle is too expensive to repair. Our Markey channels also show them new car options available to them in case that makes more sense in their situation.”
Wavy tube guys and large gorillas are typical “attention-getting” fare with other car dealerships, but Holiday wanted more. “All in all, Markey has stepped up our game and improved the customer experience for thousands of Holiday Automotive guests.”
This Success Story was originally published on October 23, 2015. Since then, Joe Truesdale has moved on to a new career outside of Holiday Automotive. Holiday Automotive continues to utilize Markey Digital Signage.
Try Markey for yourself and see how your team and business can benefit from digital signage you can update from anywhere.